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British Institue of Innkeeping Accreditation Board

Wine Retail Certificate


What is it?

The Wine Retail Certificate is designed to help licensees capitalise on the growing demand for wine in pubs and restaurants.

The course aims to de-mystify wine and provides a practical framework to increase wine sales.

How is it assessed?

By examination. Candidates sit a one-hour multiple choice examination.

How long is the course leading to the examination?

The course comprises two days of training.

These can be delivered separately or consecutively depending on the preference of candidate/deliverer.

What support material is available?

A comprehensive workbook is supplied to each candidate.

What does a candidate receive on successful assessment?

The Wine Retail Certificate - a national qualification awarded by the BIIAB in association with the Wine and Spirit Education Trust.


The Wine Retail Certificate can be used as part of the AQ Diploma portfolio.

Wine Retail Certificate

Course units

Introduction to Wine:

  • Main types and styles
  • Factors affecting taste and style
  • Deciphering wine labels

Wine Tasting:

  • Setting up tastings
  • Writing tasting notes
  • Fault finding

Buying and Storing Wine:

  • The supply chain
  • Wine storage
  • Preserving wine

Serving Wine:

  • Display and dispense systems
  • Storage temperatures
  • Legal responsibilities

Pricing Wine:

  • Pricing approaches
  • Developing a pricing strategy
  • Impact of stock wastage

Choosing Wine:

  • Meeting customer needs
  • Matching wine list and menu

Compiling a Wine List:

  • Writing descriptions of wines
  • Choosing the best options

Merchandising and Promotions:

  • Merchandising techniques
  • Wine promotion events
  • Selling techniques

Training Staff:

  • The benefits of wine training
  • Simple needs analysis
  • Planning and structuring training sessions


Who is this qualification suitable for?

Manager/Assistant Manager/Tenant/Lessee




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