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British Institue of Innkeeping Accreditation Board

Licensed Retail Business Development

The Licensed Retail Business Development Certificate is one of nine advanced qualifications developed by BIIAB to help licensees respond to constant change and increasing competition in the marketplace.

What is the content of the qualification?

The qualification consists of the following core sections:

  • Understanding Business
  • Understanding Customers
  • Markets and Segments
  • Marketing, Merchandising and Promotion
  • Product Management

Optional sections:

Candidates choose one from:

  • Pricing
  • Retail Marketing
  • Business Development Plans

Candidates choose one from:

  • Financing Development Plans
  • Managing Strategy

The course culminates in the development of a comprehensive business plan to maximise business potential.

How is it assessed?

By examination and coursework.

Candidates sit a one-hour written examination and complete coursework which is based on short answer, work related questions.

How long is the course leading to the examination?

The course usually comprises three days of training, and is
delivered separately or consecutively depending on the preference of the candidate and the training centre.

What support material is available?

A comprehensive workbook produced by BIIAB is supplied to candidates by the training centre.

What does a candidate receive on successful assessment?

A certificate awarded by BIIAB.


The Licensed Retail Business Development Certificate is a core unit of the Advanced Qualification Diploma in Licensed Retailing.

Who is this qualification suitable for?

Experienced Managers/Assistant Managers/Tenants/Lesses/Business Development Managers in Licensed Retail




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